“The time has come,” the Walrus said…

No, we’re not going to speak  “Of shoes and ships and sealing wax – Of cabbages and kings…” – but we are going to salute the creative genius of Lewis Carroll .The walrus and The Carpentr Alice’s Adventures in Wonderland (1865) and Through the Looking Glass and What Alice Found There (1872) are both well into their second centuries in print, yet still captivate readers of all ages. More importantly, they made audiences look at an old medium in a new way. Carroll took the staid, comfortable, predictable world of children’s literature, turned it on its ear, populated it with wildly different – if not outright insane – characters…and made literary history.

We think the amazing re-birth of the animated GIF is similar in it’s ability to have an impact on all types of audiences. We’re so confident in the game-changing nature of our technology, that just for visiting our website, signing up for a free trial and creating a Cinegif, you’ll be automatically entered in The Ultimate Cinegif Creators’ Contest for a chance to win a great package of camera gear! Some lucky Cinegif creator will win a new SONY NEX-7 digital Camera, a Fotodiox LED Lighting Kit, and a very trick Manfrotto monopod with a fluid-dampened head – all together valued at over $1,900!  No Purchase is Necessary – go to www.cinegif.com/contest for the contest rules, terms and conditions. But you need to act now, because this contest ends on April 30, 2012, at the stroke of midnight! What are you waiting for?  “The Time Has Come…”. Make the world your oyster through the power of Quality Video Anywhere!

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“Dollar Shave Club – Proof That Innovative Video Works!”

If you’re not already aware of the guerrilla marketing phenomenon that is the Dollar Shave Club, you soon will be. Dollar Shave Club’s maverick CEO Michael Durbin’s YouTube video has been viewed over 4 million times, and the Dollar Shave Club was featured on The Wall Street Journal’s Technology Website/WebcastDollar Shave Club - Michael DurbinWe love to see the “little guy” succeed by doing something new and edgy with video – it proves that innovation and imagination, when combined with guerrilla marketing techniques, can spell success for marketers on  a budget – and Michael Durbin has completely thrown caution to the winds in this video: dropping (bleeped-out, but obvious) “f-bombs”, playing tennis (badly) in his warehouse, (almost) slicing packing tape with a machete, and partying with his lone shipping employee while dancing with a fuzzy bear and wielding a leaf-blower to stir up dollar bills like confetti! How could we not salute such creative madness? Watch out, Schick and Gillette – this guy’s out to make you take it on the chin!

This Cinegif of some of Michael Durbin’s finer moments is definitely full of movement, color, varying POVs and…well…craziness – but the file size is only  1.9 Megabytes!  That’s small enough to be very portable – perfect for embedding as an instant-open, instant play attention-getter in emails, web pages, power point presentations, digital signage or e-commerce sites. Cinegifs make great hot-links from emails to full-length videos, so get your guerrilla marketing game face on, and discover how to give the competition a really close shave – discover the power of Quality Video Anywhere!

Remember, just by going to our website and creating a Cinegif, you’ll be automatically entered in the Ultimate Cinegif Creators’ Contest for a chance to win over $1,900 in cool camera gear. No purchase necessary. Go to www.cinegif.com/contest for contest rules and details.