Yahoo! supports Flex Media with new Motion Ads

aycucmprd07807004406Yahoo! announced this week that it is now offering advertising support for Flex Media.  Yahoo! is providing brands the opportunity to combine beautiful images with elegant animation, creating a very powerful form of brand storytelling. And when brands have a flexible canvas to design beautiful ads, Yahoo! sees experiences that engage our readers more and ultimately drive higher results for advertisers.

New ad format combines beautiful imagery and subtle animation for brand storytelling.

The Cinegif platform is the perfect place to create and deploy Flex Media such as Motion Ads on Yahoo!.  Kraft is the first brand to take advantage of this new feature, showing off a steaming grilled cheese sandwich that is sure to awaken the taste buds.  The above image is a perfect example of the power of Flex Media; constant motion + emotion = attention.

Kraft Cheese is proud to partner with Yahoo on the brand new Kraft Singles Motion Ad. We are always looking for opportunities to engage our consumers in unique and innovative ways that deliver our news – Kraft Singles are now made with no artificial preservatives. Yahoo brought forward a great executional idea and we are excited to be the first brand to launch it,” said Brian Gelb, Senior Associate Brand Manager, Kraft Cheese.

Kudos to Yahoo! and Kraft for jumping on the Flex Media band wagon to improve the advertising experience for all of us.  We at Cinegif are bringing this technology to all brands regardless of size.  Starting at $29/mo. you can easily create your own Flex Media to deploy in motions ads, email campaigns, website design, e-commerce displays and social media.  Sign-up for a free trial today at www.cinegif.com.

Google Rings in the New Year with a GIF

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Google kicked off the New year with a simple but engaging animated GIF on their home page.  It has a variety of moving elements and is a great example of GIF Marketing in action fun to look at.

At Cinegif, we  predict that 2014 will be the year that GIF Marketing catches the wave and advertisers and marketers from Wall Street to Main Street will begin using animated images, animated photography and a new breed of simple video to add motion to still life.

2014 is the year motion art meets marketing strategy.

Thanks for making 2013 our best year yet and keep watching Cinegif as we continue to innovate, making the use of marketing animations easier and simpler for everyone.

Happy New Year!