C’mon Yahoo! – You Can Do Better Than That!

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Really Yahoo…was that the best you could do?  Is it just me or was the first GIF Yahoo posted when announcing their acquisition of Tumblr rather disappointing?  This faux pas shows what little Yahoo knows about the animated GIF and its immense influence on Tumblr.

My mom always told me that you never get a second chance to make a first impression and well…not so much Yahoo.  The Tumblr community is home to some of the greatest GIF creatives on the planet.  Yahoo could have easily reached out to one of them to blow us away with a GIF that rocked our world.

True artists and innovators like Jamie Beck and Kevin BurgINSAReed+Rader, Mr. GIF, and many others have worked hard for many of us and more importantly for consumers to move beyond the GIF of the past.  They have transformed it into a highly evolved, mesmerizing, and sophisticated medium.  Big brands like Neiman Marcus, Disney, GE, American Apparel, Amazon, Burberry, and MTV have assisted in the re-education process by sharing powerful and beautiful GIFs in email campaigns, web designs, ecommerce displays, and social media.  It’s a shame that all of this hard work, creativity, and thinking outside of the box was brushed aside by one of the most influential technology companies of the past 15 years.  It doesn’t exactly give you a warm fuzzy feeling.

The GIF is not the old low quality format that it once was.  It has matured and evolved into a professional, high quality image format that is as engaging as a video but as simple to use as a still image.  This is only the beginning of the ‘new and improved’ GIF.  At Cinegif, we are even taking it one step further by revolutionizing the GIF into the next rich media format.  For more information, please visit our website.

A Music Video Created Entirely of Cinemagraphs

Can you really tell a story with animated GIFs?  The answer is YES and all the proof you need is Joel Compass’ new beautifully haunting music video for “Back To Me” composed entirely of animated GIFs.

The animated GIF is a multipurpose medium and this innovative music video illustrates that perfectly.

The video, created by Ian and Cooper, may well be the bellwether to kick off a flood of filmmakers, artists, and other creatives using the Cinemagraph-style GIF landscape as one of the new arenas they choose to explore.

We knew it’d be a challenge to communicate story using only still images without the help of a narrator, so we also made a really rough animatic of the whole video so we could test how it paced to the music and came together narratively.  The shoot itself felt like part photo shoot and part cinema. In each set-up, we’d have our actors pose, holding still in a certain position while we shot about 10 seconds of footage.

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The diverse GIF can be used by anyone from a tumblr fanatic, to a marketer, and even a cutting-edge artist.

One of the many ways it can be used is as a video thumbnail.  Working in conjunction with video, GIFs can entice viewers to watch and incorporating them onto any webpage is easy.

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Enjoy the great music and relish in the fact that you are watching true artistic pioneers as they explore a new medium to communicate their story.