A Music Video Created Entirely of Cinemagraphs

Can you really tell a story with animated GIFs?  The answer is YES and all the proof you need is Joel Compass’ new beautifully haunting music video for “Back To Me” composed entirely of animated GIFs.

The animated GIF is a multipurpose medium and this innovative music video illustrates that perfectly.

The video, created by Ian and Cooper, may well be the bellwether to kick off a flood of filmmakers, artists, and other creatives using the Cinemagraph-style GIF landscape as one of the new arenas they choose to explore.

We knew it’d be a challenge to communicate story using only still images without the help of a narrator, so we also made a really rough animatic of the whole video so we could test how it paced to the music and came together narratively.  The shoot itself felt like part photo shoot and part cinema. In each set-up, we’d have our actors pose, holding still in a certain position while we shot about 10 seconds of footage.

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The diverse GIF can be used by anyone from a tumblr fanatic, to a marketer, and even a cutting-edge artist.

One of the many ways it can be used is as a video thumbnail.  Working in conjunction with video, GIFs can entice viewers to watch and incorporating them onto any webpage is easy.

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Enjoy the great music and relish in the fact that you are watching true artistic pioneers as they explore a new medium to communicate their story.

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The Best Marketing GIFs of 2013 – so far…

Every day at Cinegif, we’re blown away by all of the new and unique ways marketers and advertisers are using animated GIFs in their digital campaigns.  What started out as a trend has now grown into a full-fledged strategy adopted by some of the biggest brands in the world.  Many brands across a variety of industries are now using animated GIFs to engage their customers.  This explosive growth has created a new and exciting niche in digital content.

Following up our popular The 10 Best Marketing GIFs of 2012 blog post, we’re showing off some of our favorite Marketing GIFs so far from the first three months of 2013.  We hope these inspire you like they do us!

Disney’s Oz The Great & Powerful – Movie Poster

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As part of the March release of their latest blockbuster, Disney created a beautiful animated GIF movie poster and incorporated it as part of their promotional campaign.  It was first released on their Tumblr page and quickly became the talk of the internet.  In less than a month, it attracted 749 Tumblr notes and many social media impressions on Facebook, Pinterest, and Twitter.

Beyond Yoga – Hip to Be Square

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Beyond Yoga, a luxury lifestyle activewear brand, used this unique animated GIF as the main creative in an email campaign sent in March to promote their new Square Back Top.

Complex City Guide – Best Cocktails in NYC

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Complex Media’s City Guide used animated GIFs to help tell the story of the Best Cocktails in NYC Right Now.  Unlike still images, animated GIFs add just enough movement to illustrate emotion, enticing you to want to click and learn more.  To date, the article has received hundreds of thousands of impressions and ranks as one of the most buzzed about stories on their site.

Google+ Gets “Giffy”

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March was a big month for Google in regards to the GIF!  Google+ announced that animated GIFs are now welcome as profile pictures and event cover photos.  They also added the ability to filter animated GIFs as a category under their image search tool, making them easier to find as their popularity explodes.

Lil’ Wayne – Drops an Album and a GIF Cover

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Rapper Lil’ Wayne, aka Weezy, released his latest album, I Am Not A Human Being II, in March and an official animated GIF album cover created by DONDA Designer Joe Perez and animator Eric Weindel to go with it. The intricate and intruiging GIF features a butterfly and a haunting smoke skull.

Bed Bath & Beyond – Organizational Hang Ups

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Cleaning out your closet got a lot more fun in January when Bed Bath & Beyond sent this email campaign encouraging their customers to get organized.  Their great use of emotion to get their message noticed definitely caught our attention.  Even the messiest people in our office said that it made them want to go home and straighten up.  We have a feeling this email was a big hit for Bed Bath & Beyond since we’ve seen them consistently use animated GIFs since then.

For more updates of the Best Marketing GIFs and the latest news…be sure to Follow our Blog.