The Best Marketing GIFs of 2013 – the Third

The leaves are changing, the temperature is dropping, and pumpkin flavored everything is popping up.  That could only mean one thing… it’s time for another installment of our popular “Best Marketing GIFs” series!  Feast your eyes on some of the most recent and creative uses of GIF Marketing and get inspired for your next campaign.

Check out our previous posts: The Best Marketing GIFs of 2013 – strikes backThe Best Marketing GIFs of 2013 – so far… and The 10 Best Marketing GIFs of 2012.

Food & Wine

Food & Wine

Animated GIFs in editorial content is an interesting use of the format we’ve been seeing more and more of lately.  In this article by Food & Wine, a GIF shows us a mixing technique for making a Sazerac.

Shoe Dazzle

Shoe Dazzle

Here’s a GIF that ShoeDazzle used in a recent email campaign to promote a sale for 2 pairs of shoes.  Their use of a GIF – rather than a series of still images –  to illustrate different styles available for purchase is a great way to showcase a product in a more engaging way.

Free People

CSA-grilled-cheese-2

The talented bunch over at Free People used this clever GIF in their summer CSA recipe blog series. This one was one of our favorites.  The thought of using a GIF to show a recipe or cooking technique is fantastic and definitely more enticing to the eyes…and stomach.

Shweiki Media

Shweiki Media

Our good friends and media superheroes at Shweiki Media used this super GIF in a recent email campaign.  This is a perfect example of using GIFs to attract attention to your business and shows that GIF Marketing is a fun and eye-catching way to promote your product offerings.

My Emma

My Emma

My Emma, an email marketing company, used this animated GIF on their website to show off their latest mobile features. The GIF shows their iPad app and a few of the options for customization. The folks over at My Emma really understand that in today’s digital-short-attention-span world, it’s often better to Show…then Tell.

B&H

B & H

B&H, a professional equipment company, used an animated GIF as a video thumbnail in a recent email campaign.   When you click on the GIF, it takes you to their video library presenting the Canon Cinema EOS line of cameras.  Rather than having a play button on a boring still image, the movement catches your eye and the moving preview of the videos entices you to watch.

Victoria’s Secret

Victoria's Secret

Victoria’s Secret used this animated GIF to showcase their new line of animal print products in a recent email campaign.  By using a GIF, they were able to demonstrate several products in a quick and entertaining way.  Definitely more appealing when scrolling through a mountain of emails in your inbox.

It’s Spinning! A How to Guide

Feast your eyes on these tasty treats!

Cinegif

These beautiful GIFs are so mesmerizingly delicious, they’ll make your head spin!  This surprisingly simple technique lends itself to many uses and could even be used to easily enhance an ecommerce display or to showcase a product.

Cinegif

How did we create them you ask?  You’d never guess that they’re actually animated GIFs created from a simple slideshow of still images!  Our founder, Doug Richardson tells us it’s definitely easier than it looks.  First pick out a tasty treat (or product of your choice) and place it on a plate with a little oil underneath it.  Then just begin taking a series of images while lightly turning the dessert each time.  While you do that, make sure that your item remains centered on the plate and that your lighting is consistent.  Afterwards, all you have to do is  just upload the images onto the Cinegif platform and Create!

It’s really that easy and with a little creativity, this technique could be an easy way to use equipment you already have (smartphone or camera) to make some pretty sweet content for your digital marketing!

Want to give it a whirl?  Sign up for a free trial on Cinegif.com today.