The leaves are changing, the temperature is dropping, and pumpkin flavored everything is popping up. That could only mean one thing… it’s time for another installment of our popular “Best Marketing GIFs” series! Feast your eyes on some of the most recent and creative uses of GIF Marketing and get inspired for your next campaign.
Food & Wine
Animated GIFs in editorial content is an interesting use of the format we’ve been seeing more and more of lately. In this article by Food & Wine, a GIF shows us a mixing technique for making a Sazerac.
Here’s a GIF that ShoeDazzle used in a recent email campaign to promote a sale for 2 pairs of shoes. Their use of a GIF – rather than a series of still images – to illustrate different styles available for purchase is a great way to showcase a product in a more engaging way.
The talented bunch over at Free People used this clever GIF in their summer CSA recipe blog series. This one was one of our favorites. The thought of using a GIF to show a recipe or cooking technique is fantastic and definitely more enticing to the eyes…and stomach.
Our good friends and media superheroes at Shweiki Media used this super GIF in a recent email campaign. This is a perfect example of using GIFs to attract attention to your business and shows that GIF Marketing is a fun and eye-catching way to promote your product offerings.
My Emma, an email marketing company, used this animated GIF on their website to show off their latest mobile features. The GIF shows their iPad app and a few of the options for customization. The folks over at My Emma really understand that in today’s digital-short-attention-span world, it’s often better to Show…then Tell.
B&H, a professional equipment company, used an animated GIF as a video thumbnail in a recent email campaign. When you click on the GIF, it takes you to their video library presenting the Canon Cinema EOS line of cameras. Rather than having a play button on a boring still image, the movement catches your eye and the moving preview of the videos entices you to watch.
Victoria’s Secret used this animated GIF to showcase their new line of animal print products in a recent email campaign. By using a GIF, they were able to demonstrate several products in a quick and entertaining way. Definitely more appealing when scrolling through a mountain of emails in your inbox.