Yahoo! supports Flex Media with new Motion Ads

aycucmprd07807004406Yahoo! announced this week that it is now offering advertising support for Flex Media.  Yahoo! is providing brands the opportunity to combine beautiful images with elegant animation, creating a very powerful form of brand storytelling. And when brands have a flexible canvas to design beautiful ads, Yahoo! sees experiences that engage our readers more and ultimately drive higher results for advertisers.

New ad format combines beautiful imagery and subtle animation for brand storytelling.

The Cinegif platform is the perfect place to create and deploy Flex Media such as Motion Ads on Yahoo!.  Kraft is the first brand to take advantage of this new feature, showing off a steaming grilled cheese sandwich that is sure to awaken the taste buds.  The above image is a perfect example of the power of Flex Media; constant motion + emotion = attention.

Kraft Cheese is proud to partner with Yahoo on the brand new Kraft Singles Motion Ad. We are always looking for opportunities to engage our consumers in unique and innovative ways that deliver our news – Kraft Singles are now made with no artificial preservatives. Yahoo brought forward a great executional idea and we are excited to be the first brand to launch it,” said Brian Gelb, Senior Associate Brand Manager, Kraft Cheese.

Kudos to Yahoo! and Kraft for jumping on the Flex Media band wagon to improve the advertising experience for all of us.  We at Cinegif are bringing this technology to all brands regardless of size.  Starting at $29/mo. you can easily create your own Flex Media to deploy in motions ads, email campaigns, website design, e-commerce displays and social media.  Sign-up for a free trial today at www.cinegif.com.

A Music Video Created Entirely of Cinemagraphs

Can you really tell a story with animated GIFs?  The answer is YES and all the proof you need is Joel Compass’ new beautifully haunting music video for “Back To Me” composed entirely of animated GIFs.

The animated GIF is a multipurpose medium and this innovative music video illustrates that perfectly.

The video, created by Ian and Cooper, may well be the bellwether to kick off a flood of filmmakers, artists, and other creatives using the Cinemagraph-style GIF landscape as one of the new arenas they choose to explore.

We knew it’d be a challenge to communicate story using only still images without the help of a narrator, so we also made a really rough animatic of the whole video so we could test how it paced to the music and came together narratively.  The shoot itself felt like part photo shoot and part cinema. In each set-up, we’d have our actors pose, holding still in a certain position while we shot about 10 seconds of footage.

Video Thumbnail

The diverse GIF can be used by anyone from a tumblr fanatic, to a marketer, and even a cutting-edge artist.

One of the many ways it can be used is as a video thumbnail.  Working in conjunction with video, GIFs can entice viewers to watch and incorporating them onto any webpage is easy.

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Enjoy the great music and relish in the fact that you are watching true artistic pioneers as they explore a new medium to communicate their story.