Can you really tell a story with animated GIFs? The answer is YES and all the proof you need is Joel Compass’ new beautifully haunting music video for “Back To Me” composed entirely of animated GIFs.
The animated GIF is a multipurpose medium and this innovative music video illustrates that perfectly.
The video, created by Ian and Cooper, may well be the bellwether to kick off a flood of filmmakers, artists, and other creatives using the Cinemagraph-style GIF landscape as one of the new arenas they choose to explore.
We knew it’d be a challenge to communicate story using only still images without the help of a narrator, so we also made a really rough animatic of the whole video so we could test how it paced to the music and came together narratively. The shoot itself felt like part photo shoot and part cinema. In each set-up, we’d have our actors pose, holding still in a certain position while we shot about 10 seconds of footage.
The diverse GIF can be used by anyone from a tumblr fanatic, to a marketer, and even a cutting-edge artist.
One of the many ways it can be used is as a video thumbnail. Working in conjunction with video, GIFs can entice viewers to watch and incorporating them onto any webpage is easy.
Enjoy the great music and relish in the fact that you are watching true artistic pioneers as they explore a new medium to communicate their story.