The Best Marketing GIFs of 2013 – the Third

The leaves are changing, the temperature is dropping, and pumpkin flavored everything is popping up.  That could only mean one thing… it’s time for another installment of our popular “Best Marketing GIFs” series!  Feast your eyes on some of the most recent and creative uses of GIF Marketing and get inspired for your next campaign.

Check out our previous posts: The Best Marketing GIFs of 2013 – strikes backThe Best Marketing GIFs of 2013 – so far… and The 10 Best Marketing GIFs of 2012.

Food & Wine

Food & Wine

Animated GIFs in editorial content is an interesting use of the format we’ve been seeing more and more of lately.  In this article by Food & Wine, a GIF shows us a mixing technique for making a Sazerac.

Shoe Dazzle

Shoe Dazzle

Here’s a GIF that ShoeDazzle used in a recent email campaign to promote a sale for 2 pairs of shoes.  Their use of a GIF – rather than a series of still images –  to illustrate different styles available for purchase is a great way to showcase a product in a more engaging way.

Free People

CSA-grilled-cheese-2

The talented bunch over at Free People used this clever GIF in their summer CSA recipe blog series. This one was one of our favorites.  The thought of using a GIF to show a recipe or cooking technique is fantastic and definitely more enticing to the eyes…and stomach.

Shweiki Media

Shweiki Media

Our good friends and media superheroes at Shweiki Media used this super GIF in a recent email campaign.  This is a perfect example of using GIFs to attract attention to your business and shows that GIF Marketing is a fun and eye-catching way to promote your product offerings.

My Emma

My Emma

My Emma, an email marketing company, used this animated GIF on their website to show off their latest mobile features. The GIF shows their iPad app and a few of the options for customization. The folks over at My Emma really understand that in today’s digital-short-attention-span world, it’s often better to Show…then Tell.

B&H

B & H

B&H, a professional equipment company, used an animated GIF as a video thumbnail in a recent email campaign.   When you click on the GIF, it takes you to their video library presenting the Canon Cinema EOS line of cameras.  Rather than having a play button on a boring still image, the movement catches your eye and the moving preview of the videos entices you to watch.

Victoria’s Secret

Victoria's Secret

Victoria’s Secret used this animated GIF to showcase their new line of animal print products in a recent email campaign.  By using a GIF, they were able to demonstrate several products in a quick and entertaining way.  Definitely more appealing when scrolling through a mountain of emails in your inbox.

Shweiki Media Superheroes & Cinegif

When we first met the Shweiki Media Team a few months ago, we talked about the powerful Cinegif and the many ways it could be used.  One thing led to another and shortly after that, Shweiki Media began using Cinegifs on their website and as part of their marketing campaigns. They were so effective that they asked us to record a webinar for them to send their business clients about increasing profits in an easy and cost effective way with Cinegif.  You can check out the webinar for yourself here or click on any of the Cinegifs below.

Here are some of our favorite Cinegifs created by our awesome friends at Shweiki Media:

Shweiki Media Cinegif

Shweiki Media

Shweiki Media

The story of Shweiki’s publication printing history goes back to 1984 when Gal Shweiki, a student at the University of Texas at Austin at the time, had an idea to create a student guide book listing all the best places to hang out.

This idea eventually led to the creation of The Student Guide to Austin, Shweiki’s first entry into the publishing field.  A few years later, Shweiki realized the need for a monthly student entertainment publication and started Study Breaks magazine in 1988.  As the magazine grew, Shweiki and his staff began helping other publishers with design and pre-press solutions leading to the purchase of their first web press.  Since then Shweiki Media has become a full service printing company specializing in:

  • Magazine Printing Services
  • Catalog Printing Services
  • Postcard/Single Sheet Printing Services
  • Newsletter Printing Services
  • Digital e-Zine Printing Services

The folks at Shweiki aren’t just printing pros that provide hassle free, profitable printing faster than a speeding bullet.  Like true superheroes, they help people too!  Shweiki is profoundly committed to the success of their clients and aims to nourish their future growth.  One of the ways they do this is by providing their clients with the latest news and expert advice through their blog, newsletters, and free webinars, like the one we did!

Thank you Shweiki Media and all of our customers who have realized the tremendous benefit of replacing a boring still image with an attention grabbing Cinegif.  We love you!

For more information about Shweiki Media, visit www.shweiki.com.