It’s hard to believe, but it has been just over 19 years since the first text message was sent from a computer to a mobile phone, and 18 years since the first phones were produced that allowed people to send text messages to each other. In 2011, over 8 trillion text messages were sent, and the average American thumbed out 357 text messages per month! The numbers are incredible, and the reach is unbelievable. Text messaging is changing the world – literally. There are now over 4.2 billion texters worldwide – that’s more than 3 out of every 5 humans on the planet! Cell phones and texting cut across all socio-economic and geographic boundaries. Imagine having to charge your phone by using your car battery every night. The fact is, more than 48 million cell phone users do just that, because they have no household electricity! Even more astounding, worldwide there are 1.7 billion people who have cell phones, but have no bank account!
Given numbers like that, it’s easy to see that texting plays a prominent role in personal communications across the globe – but the one thing texting is missing is the context that video brings to the conversation. We can e-mail a video, embed a video on a website and even play a video on demand on our smart phone – but our texting communications are generally limited to just characters and the occasional snapshot. With texting today, I feel like I’m stuck in time playing Mario Cart, rather than mastering COD Modern Warfare.
It’s about time that texting grows up and joins the video sharing revolution. I want to add life and motion to my text messages, to better express my thoughts and ideas without the hassle of sending data sucking video via e-mail or to a public social network. This lit a fire in our belly and sparked a passion that led to the development and launch of Cinegif Video. It’s the very first app that allows you add a video clip to any text message – up to 10 seconds in length. Finally, you are able to add life, motion and context to the conversation!