Cinegif & Email Marketing

Email marketing is one of the fastest growing segments of digital advertising.  Its 20% annual growth rate is creating opportunity for businesses of all sizes and is also one of the forms of digital marketing where Cinegifs are most widely used.  We decided to do some investigating of our own to fill you in on just how GIF friendly the top email marketing services really are.

Cinegif Email Platform Performance Chart

Here are a few Best Practices to consider when incorporating a Cinegif into your next email campaign:

Simple is Elegant

The power of a Cinegif is in its subtle motion that communicates just enough emotion to spark your curiosity.  Less is more when it comes to motion in an email.  Don’t litter your email with multiple Cinegifs that fight for a viewers attention.  Rather keep it simple and elegant with just the right amount of movement to peak their interest.  For the best user experience, keep the file size of your Cinegifs to no more than 1.2 MB when using them in an email campaign.  That way you ensure that your Cinegifs load instantly and play consistently for your target audience regardless of their connection speeds.

Size It Right

If you’re uploading your Cinegif file, be sure to always use the original file size in your email.  If you let the email service re-size it on their platform, there’s a good chance the animation will break and the image will not play.  These email service providers just don’t have the necessary sophistication to re-size it correctly while maintaining the animation.  Get the size right in Cinegif, then upload it to the email service.

Easy Access (URL)

Using the Access URL is one of the best and most flexible ways to use a Cinegif in an email campaign.  We host your Cinegif using a private URL link that is supported by the majority of email platforms.  Unlike the uploaded file, when using the Access email services will typically display the Cinegif properly regardless of its size.  In most cases, if you use the Access URL you don’t have to worry about adjusting the file size or pixel width of your Cinegif prior to inserting it in an email.  This ensures a great user experience for your customer and eliminates any unnecessary hassles for you when creating your campaign.

We know there are many more email platforms out there and we would  be happy to include a review in a future blog post.  Just drop us a line at support@cinegif.com and we will make sure to include it.

Shweiki Media Superheroes & Cinegif

When we first met the Shweiki Media Team a few months ago, we talked about the powerful Cinegif and the many ways it could be used.  One thing led to another and shortly after that, Shweiki Media began using Cinegifs on their website and as part of their marketing campaigns. They were so effective that they asked us to record a webinar for them to send their business clients about increasing profits in an easy and cost effective way with Cinegif.  You can check out the webinar for yourself here or click on any of the Cinegifs below.

Here are some of our favorite Cinegifs created by our awesome friends at Shweiki Media:

Shweiki Media Cinegif

Shweiki Media

Shweiki Media

The story of Shweiki’s publication printing history goes back to 1984 when Gal Shweiki, a student at the University of Texas at Austin at the time, had an idea to create a student guide book listing all the best places to hang out.

This idea eventually led to the creation of The Student Guide to Austin, Shweiki’s first entry into the publishing field.  A few years later, Shweiki realized the need for a monthly student entertainment publication and started Study Breaks magazine in 1988.  As the magazine grew, Shweiki and his staff began helping other publishers with design and pre-press solutions leading to the purchase of their first web press.  Since then Shweiki Media has become a full service printing company specializing in:

  • Magazine Printing Services
  • Catalog Printing Services
  • Postcard/Single Sheet Printing Services
  • Newsletter Printing Services
  • Digital e-Zine Printing Services

The folks at Shweiki aren’t just printing pros that provide hassle free, profitable printing faster than a speeding bullet.  Like true superheroes, they help people too!  Shweiki is profoundly committed to the success of their clients and aims to nourish their future growth.  One of the ways they do this is by providing their clients with the latest news and expert advice through their blog, newsletters, and free webinars, like the one we did!

Thank you Shweiki Media and all of our customers who have realized the tremendous benefit of replacing a boring still image with an attention grabbing Cinegif.  We love you!

For more information about Shweiki Media, visit www.shweiki.com.