C’mon Yahoo! – You Can Do Better Than That!

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Really Yahoo…was that the best you could do?  Is it just me or was the first GIF Yahoo posted when announcing their acquisition of Tumblr rather disappointing?  This faux pas shows what little Yahoo knows about the animated GIF and its immense influence on Tumblr.

My mom always told me that you never get a second chance to make a first impression and well…not so much Yahoo.  The Tumblr community is home to some of the greatest GIF creatives on the planet.  Yahoo could have easily reached out to one of them to blow us away with a GIF that rocked our world.

True artists and innovators like Jamie Beck and Kevin BurgINSAReed+Rader, Mr. GIF, and many others have worked hard for many of us and more importantly for consumers to move beyond the GIF of the past.  They have transformed it into a highly evolved, mesmerizing, and sophisticated medium.  Big brands like Neiman Marcus, Disney, GE, American Apparel, Amazon, Burberry, and MTV have assisted in the re-education process by sharing powerful and beautiful GIFs in email campaigns, web designs, ecommerce displays, and social media.  It’s a shame that all of this hard work, creativity, and thinking outside of the box was brushed aside by one of the most influential technology companies of the past 15 years.  It doesn’t exactly give you a warm fuzzy feeling.

The GIF is not the old low quality format that it once was.  It has matured and evolved into a professional, high quality image format that is as engaging as a video but as simple to use as a still image.  This is only the beginning of the ‘new and improved’ GIF.  At Cinegif, we are even taking it one step further by revolutionizing the GIF into the next rich media format.  For more information, please visit our website.

SXSW panel – The Economy of the GIF – #GIFecon

the economy of the gif

Mr. GIF’s Jimmy Repeat & Mark Portillo, the DailyDot’s Fernando Alfonso III, and Cinegif

We had a great time at the SXSW interactive panel presentation “The Economy of the GIF.”  The moderator and panelists were terrific and the questions from the audience sealed the deal.

The GIF is here to stay and we at Cinegif are ready to turn this trend into an industry!

Here’s an excerpt from a recap of the session by one of our favorite reporters, Addie Broyles, that was printed (yes, newspapers still exist) in the Austin American Statesman on Saturday, March 9, 2013.  Check out the original article online HERE

Animated GIFs making a comeback

GIFs, the animated files that used to be so popular in the early days of the Internet, fell out of favor for years as developers left the seemingly primitive form of animation for sexier programs like Flash. But as computers became more powerful and Apple held firm on not allowing Flash to work on its mobile devices, the GIF has come back in a big way.

GIFs are so popular because they are easily digestible. Unlike a video, to watch a GIF, you don’t have to press play, you don’t have to wait for them to load, you don’t have to sit through an advertisement to watch, says Jimmy Repeat, an artist/producer for MTV.

Making GIFs is more of a challenge than making a static image, but the payoff is huge,” says Lindsey Weber, a writer and GIF maker.

“Businesses are taking advantages of GIFs by inserting them into email newsletters and creating their own, which makes them look hip in our GIF-obsessed online culture.

Weber says that Twitter’s six-second video app, Vine, is a great example of just how pervasive GIFs have become.  “Tumblr alone has helped the GIF revival because they make it so easy to embed them.”

Learn more about the session and the background on the panelists at the DailyDot.