The 10 Best Marketing GIFs of 2012

As the year draws to a close, the time has come to celebrate the 10 Best Marketing GIFs of 2012!  So grab a cup of eggnog, sit back, and enjoy the animated GIFs that caught our attention this year.

#10  lovestru.ck

Dessert

Dessert never looked or moved so good before we saw this innovative GIF.  It’s clean, crisp, and tells a story simply and to the point.  This GIF shows us why the multi-faceted medium is here to stay and why it has become a major player in digital marketing and advertising.

#9  Google+

Brunch

We found this one while looking on Google+.  Its slight movement in just the right spots makes your mouth water and is a great demonstration of how slight movement elicits and expands emotion… and your taste buds.

#8  Craig Staggs

Absynth

Artist and videographer Craig Staggs used a bar in Austin, TX as the backdrop for this colorful GIF.  It shows absinthe dripping ever so slowly into a glass.  This GIF was used in a variety of digital marketing including email campaigns and website design.

#7  Diesel

animated_5

Diesel’s Autumn/Winter 2012 ad campaign will make you do a double take.  At first glance, the ads shot by famed fashion photographer Steve Meisel look like traditional, static outdoor ads.  But when you take a second look, you’ll notice they’re actually subtly moving.

#6  Burberry

Thanks A Million

Burberry’s “Thanks A Million” campaign tweeted out this personalized GIF to its Twitter followers after successfully reaching the one million mark on the popular social media site.

#5  Looper

looper

The major motion picture Looper introduced us to the world’s first “official” GIF movie poster in October when the film premiered.

#4  Reed + Rader

reed_rader_051

Created for NYC fashion line Verrier, this delicate but powerful GIF was included as part of a series of “lookbook” animations that appeared on their website.

#3  Jack Spade

JackSpadeGIF

This GIF was included in an email sent out as part of their Fall Campaign.  One blogger commented, “When I saw Jack Spade’s email I was majorly impressed — it had one of the biggest animated GIFs in an email that I’ve ever seen! It immediately caught my attention and I watched the entire GIF play through, over and over again.”

#2  Amazon

black-friday450

This GIF was included as part of Amazon’s Black Friday email campaign used to kick off their ‘Deals of the Week’.

#1  Jamie Beck & Kevin Burg

1920s615

True pioneers of the medium, Beck & Burg make every GIF shine with their masterful use of style and artistry.  This GIF was created for Lincoln Motor Company to celebrate the memory of romance alongside their timeless classic cars.

These GIFs are all great examples of the visual power of the medium and it’s just the beginning.  In 2012, not only did the GIF celebrate its 25th Birthday,  it was even honored as the Word of Year by Oxford Dictionary.  Yes, it’s been quite the year for the ‘new’ animated GIF and we’re looking forward to an even better 2013!  Happy New Year!

Save Time & Money with Cinegif

One of Cinegif’s most valuable features is that it automates the complicated process of creating a Cinemagraph.  The term ‘Cinemagraph’ was coined by NYC fashion photographer/artist couple Jamie Beck and Kevin Burg.  It refers to a moving photograph that captures just enough of a specific moment in time to illustrate emotion, yet leaves out enough to spark curiosity.  Cinemagraphs have become quite the rage in photography and artistic communities and millions of Cinemagraphs have been created all around the world.

Cinemagraph by Jamie Beck & Kevin Burg Copyright – Jamie Beck & Kevin Burg

The process is very complex, time consuming, and requires an expert level of Photoshop knowledge just to get started.  Cinegif has automated this highly technical process thus allowing you to spend more time creating rather than trying to figure out what settings, buttons, and sliders to adjust for the desired result.  What takes hours and days in Photoshop takes only minutes with Cinegif.

A few weeks ago, I went on the web to look for a good tutorial video.  The first one I found had 109 steps to complete a Cinemagraph.  Another video was 53 minutes long.  The one shown below caught my attention but was so complicated that half way through I began to think that I was being recruited by Homeland Security to fight terrorists.

Through no fault of the presenter, it just confirms that the process is difficult.  It also highlights the fact most of us have better things to do than watch a complicated video, buy an expensive software package, and take the time to master the technical recipe.

Why go through all of that when for less than $2 you can create your own in less than 5 minutes from upload to finished product.

Here’s our video on how to make a Cinemagraph using Cinegif:

Save Time & Money with Cinegif.  Start your FREE Trial today at www.cinegif.com.