Can Your Ecommerce Do This?

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Take a look at these animated GIFs being used at ThinkGeek’s ecommerce website.  They’re a great example of how high quality animated GIFs can be used to help sell products.  ThinkGeek quickly demonstrates the value and features of these particular products by showing them in use.  Instead of a boring still image, they opted to show motion and draw attention to what makes the product unique.  They simply sprinkle them in their online catalog to capture consumers’ attention and sell more items.  You can see their website in action by clicking the logo below.

thinkgeeklogo

Other websites are beginning to use animated GIFs to sell clothing and other fashion merchandise.  What use to take multiple clicks and various stale images now happens automatically.  Animated GIFs quickly demonstrate an item and show its different options and features.  Here are a few more examples from the web:

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Land’s End

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Bed Bath & Beyond / Sherwin Williams

One of the best GIF friendly DIY ecommerce sites is Shopify.com.  They handle GIFs with ease and you can easily set-up your product displays to animate at any viewing size.  We recommend that if you thinking about creating your own ecommerce site, look into using Shopify.  And of course use Cinegif to make all of your professional, high-quality animated GIFs.

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