Google Rings in the New Year with a GIF

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Google kicked off the New year with a simple but engaging animated GIF on their home page.  It has a variety of moving elements and is a great example of GIF Marketing in action fun to look at.

At Cinegif, we  predict that 2014 will be the year that GIF Marketing catches the wave and advertisers and marketers from Wall Street to Main Street will begin using animated images, animated photography and a new breed of simple video to add motion to still life.

2014 is the year motion art meets marketing strategy.

Thanks for making 2013 our best year yet and keep watching Cinegif as we continue to innovate, making the use of marketing animations easier and simpler for everyone.

Happy New Year!

Kmart launches “giffing out” themed commercials for Black Friday

Nothing says Black Friday better than Kmart’s new set of GIF themed commercials. Kmart introduces a new term “giffing out” to help put a spin (or a loop) to the resurgence of the animated GIF. We first saw these on Buzzfeed and quickly fell in love with Kmart’s creativity and boldness. Kmart continues to redefine the ad space and use GIF Marketing to separate themselves from the overwhelming fire hose of media during the holidays.

Today we are thankful for creative professionals and companies like Kmart that go that extra mile to keep us entertained and willing to push the envelope. Will “giffing out” be the phrase of year in 2104?  Maybe – who thought the “selfie” would have made it this far.

Happy Thanksgiving!