Black Friday Gets GIFFY!

Now that Black Friday is over and Cyber Monday is just memory, we wanted to show you a few of our favorite Cinegif moments.  Last week, Amazon sent out promotional e-mails containing eye-catching animated GIFs that demonstrate the impact of the GIF format.

We love this fireplace scene!  It is a great example of how much more engaging animated GIF enabled creative is than a boring still image.  Just to prove my point, I saved the GIF as a JPG so you could see the difference.

Which one would you rather have in your next e-mail campaign?  We also discovered some exciting new data that Experian Marketing Services shared in a recent blog post.   They found that “…72% of clients who’ve utilized animated gif’s or cinemagraphs experience higher transaction-to-click rates.”  I think the examples from Amazon clearly demonstrate why that is.

Amazon continued the GIF trend by sending out another e-mail campaign promoting their Cyber Monday deals.  Although the creative was not as elegant as the Black Friday ad, it still accomplished its mission of grabbing my attention.

Learn how to get started using high quality animated GIFs in your next e-mail campaign.  Click here or visit

Happy Holidays from the Cinegif Team!