The Best Marketing GIFs of 2013 – the Third

The leaves are changing, the temperature is dropping, and pumpkin flavored everything is popping up.  That could only mean one thing… it’s time for another installment of our popular “Best Marketing GIFs” series!  Feast your eyes on some of the most recent and creative uses of GIF Marketing and get inspired for your next campaign.

Check out our previous posts: The Best Marketing GIFs of 2013 – strikes backThe Best Marketing GIFs of 2013 – so far… and The 10 Best Marketing GIFs of 2012.

Food & Wine

Food & Wine

Animated GIFs in editorial content is an interesting use of the format we’ve been seeing more and more of lately.  In this article by Food & Wine, a GIF shows us a mixing technique for making a Sazerac.

Shoe Dazzle

Shoe Dazzle

Here’s a GIF that ShoeDazzle used in a recent email campaign to promote a sale for 2 pairs of shoes.  Their use of a GIF – rather than a series of still images –  to illustrate different styles available for purchase is a great way to showcase a product in a more engaging way.

Free People

CSA-grilled-cheese-2

The talented bunch over at Free People used this clever GIF in their summer CSA recipe blog series. This one was one of our favorites.  The thought of using a GIF to show a recipe or cooking technique is fantastic and definitely more enticing to the eyes…and stomach.

Shweiki Media

Shweiki Media

Our good friends and media superheroes at Shweiki Media used this super GIF in a recent email campaign.  This is a perfect example of using GIFs to attract attention to your business and shows that GIF Marketing is a fun and eye-catching way to promote your product offerings.

My Emma

My Emma

My Emma, an email marketing company, used this animated GIF on their website to show off their latest mobile features. The GIF shows their iPad app and a few of the options for customization. The folks over at My Emma really understand that in today’s digital-short-attention-span world, it’s often better to Show…then Tell.

B&H

B & H

B&H, a professional equipment company, used an animated GIF as a video thumbnail in a recent email campaign.   When you click on the GIF, it takes you to their video library presenting the Canon Cinema EOS line of cameras.  Rather than having a play button on a boring still image, the movement catches your eye and the moving preview of the videos entices you to watch.

Victoria’s Secret

Victoria's Secret

Victoria’s Secret used this animated GIF to showcase their new line of animal print products in a recent email campaign.  By using a GIF, they were able to demonstrate several products in a quick and entertaining way.  Definitely more appealing when scrolling through a mountain of emails in your inbox.

Beer Labels in Motion

Prepare yourself for the coolest beer labels you’ve ever seen…

Beer Labels in Motion

These Animated GIFs were created by Trevor Carmick, a Boston-based video editor/graphic artist/beer lover.  Even though they’re unofficial, you can’t deny that they’re pretty fantastic! Carmick says he became inspired to create them after reading a New York Times article about Dogfish Head Beer and their Cinemagraph-style GIFs.

Beer Labels in Motion

“I loved how a still image came to life and was forever alive and moving… yet still completely frozen in time. It was always in the back of my mind so one day when I saw a bottle label I thought, that would be a really cool to try that technique on the picture,” he told FoxNews.com.

Trevor creates these ingenious animated labels from his favorite regional and local craft beer labels which in turn has helped highlight some lesser known brews.  He began creating them for fun and showing them to his friends until one of them suggested he post them on Tumblr. Now he has marketers, beer companies, and fellow craft beer fans looking at his work and has even been received the attention of national news!

It’s easy why! GIFs are an ideal medium for digital marketing and we love his clever use of the format.  It only further illustrates how versatile and just plain awesome GIFS are. Congratulations to Trevor Carmick on his much deserved attention and for creating such innovative and fun Animated GIFs!

Beer Labels in Motion

Be sure to check out Trevor Carmick’s Tumblr Page Beer Labels in Motion (all images in this post were taken from there). Cheers!