GE uses GIFs to communicate with the next generation

tumblr_mkdxdyKIty1qk4ealo1_500

GE-Logo (1)General Electric, one of the world’s largest brands, added animated GIFs to their marketing strategy this week by launching a Tumblr site.  Even multinational companies (like GE) are seeing the value of using the animated GIF to get noticed and in doing so are bringing a new and younger audience into the conversation.  You may have seen the ‘Matrix’ villain Agent Smith recently in GE’s television and web ads.

As an industrial technology company, GE has loads of great content to create some fantastic animated GIFs from.  They’re perfect for visually enhancing web pages, email campaigns, and blog posts.  Here are some more neat examples by GE…

tumblr_mjo657M6rj1qk4ealo1_500

tumblr_m7ofivFvp11qk4ealo1_500

We applaud GE’s adoption of the animated GIF!  Their innovative visual approach is connecting them with the very generation of young people that will power their future success as engineers, rocket scientists, computer programmers, and machinists.  GE knows how to connect to today’s customer and future employees by communicating on the same bandwidth.  I have no doubt that GE’s vision will continue to “bring good things to life” for many more generations to come.

Get started today using animated GIFs to enhance your marketing message – visit Cinegif.com to learn more!

Advertisements

Trackbacks

  1. […] a highly evolved, mesmerizing, and sophisticated medium.  Big brands like Neiman Marcus, Disney, GE, American Apparel, Amazon, Burberry, and MTV have assisted in the re-education process by sharing […]

  2. […] since General Electric launched their Tumblr Blog, they’ve been cranking out some pretty mesmerizing content and we’re big fans of their […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: