Sporting Gifs

freemans sporting club cinegifWe found this animated gif on a tumblr site called Freemans Sporting Club.  It is a collection of very interesting animated gifs that are a part of their Spring/Summer 2011 Lookbook.  One in particular caught our eye.  It is #8 titled Borsalino Crushable Fur Felt Hat / Loro Piana Tropical Cotton Silk Clemente Shacket.

The use of a still image next to an animated gif really creates a fantastic feel for their products.  It is very inspiring to watch and makes you anticipate movement from the owl (even though it never happens).  It is a great example of the practical use of a high quality animated gif from video and demonstrates the power of audience engagement using this technology.  Cinegif automates this process for any video clip making it powerful and simple to implement as part of your next marketing campaign.

It is our hope that this actual creative use case will inspire  you to take the next step.  Stay tuned for more.


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